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Memories Box by Matei is licensed under a Creative Commons Attribution-Share Alike 2.0 France License.
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Fragrance: FUEL FOR LIFE perfume > campaign by Diesel
18 August 2007
Fuel For Life (Society Against Legalisation) ads 1

Fuel For Life (Society Against Legalisation) ads 2
Sneak Peek of FFL in Elle magazine - september 2007


Fuel For Life (Society Against Legalisation) video

Nimeni nu stie inca exact ce este Fuel For Life. Informatiile gasite pe Web sunt extrem de putine si vage, probabil tinute bine sub cheie. Insa, mergand din aproape in aproape si studiand indiciile se banuieste ca ar fi un nou parfum pentru dame, realizat de brand-ul Diesel.

Intr-un mod foarte inteligent, cei responsabili pentru imaginea mediatica a acestui nou produs, au lansat o serie de campanii-teaser (print, web si video), o campanie `anti-campanie` din care insa nu aflam nimic palpabil. Mai mult, exista si un site - Society Against Legalisation (cu semnatura in footer - designed by Diesel) - care agita si mai mult spiritele printr-o serie de print-uri ce imbraca forma unei campanii sociale, indemnand la non-legalizare.

Este oricum foarte interesanta aceasta campanie teaser, mai ales in masura in care se vorbeste despre viitorul produs ca fiind un "elixir" sexy si periculos, care (cica) provoaca dependenta.

  • Viziteaza site-ul Society Against Legalisation aici [+]

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amintit de: Matei @ 7:29 PM  
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