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ADs: Marketing Reality
13 February 2009

Marketing Reality
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands.

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amintit de: Matei @ 7:19 PM  
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